Website: AT&T Wireless

Objective: Generate sales of their wireless solutions.

Course of action:

After analyzing their present cost per acquisition for other media forms. We were able to develop a plan to lower their total user acquisition cost substantially by using a combination of different media types; including banners, pop-ups and skyscrapers.

Results

The banners, pop-ups and skyscrapers performed wonderfully! We were able to get a lower cost of acquisition for AT&T Wireless and also increase brand awareness in the process. Comparing the cost of impressions for online media vs. offline, we were able to get the AT&T Wireless brand in front of the consumer 300 time more often.